look / klaus pichler / one third

according to a 2011 United Nations estimate, one third of the world’s food goes to waste.

this was the inspiration for Austrian photographer, Klaus Pichler’s latest photography series, One Third.

Klaus shot a variety of food in advanced stages of decay, using standard advertising photography tricks, like invisible string and tape in about half of the shots, whilst a few are shot using composites of multiple images.

Klaus is working on partnerships with nonprofits to incorporate One Third into activism campaigns.

get the full project statement pdf here.

more on Klaus here.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s