look / klaus pichler / one third

according to a 2011 United Nations estimate, one third of the world’s food goes to waste.

this was the inspiration for Austrian photographer, Klaus Pichler’s latest photography series, One Third.

Klaus shot a variety of food in advanced stages of decay, using standard advertising photography tricks, like invisible string and tape in about half of the shots, whilst a few are shot using composites of multiple images.

Klaus is working on partnerships with nonprofits to incorporate One Third into activism campaigns.

get the full project statement pdf here.

more on Klaus here.

[via]

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